About us


Pick & Pack embraces the idea of kids being kids. We would like to accompany them, just like their favourite toy or stuffed animal. Be part of their everyday life, milestones and achievements. And most of all we want to celebrate their uniqueness.  

Pick & Pack bags bring happiness and inspire your imagination! 


Our story

Pick & Pack was originated in 2008 in Sweden, Scandinavia. Here the DNA of the brand has been created with love and passion. In 2019 the brand moved to Amsterdam, The Netherlands. The owners, Thomas & Irmgard, have met eachother in the bags business 25 year ago and worked for the worlds best known brands. They find humor and style important in life and want to make kids happy with their products❤.

Behind the scene.......... photoshoot BTS20



Pick & Pack is designed for your kid’s daily adventures and perfect for modern parents who prioritize quality and function with a joyful attitude. The collection shows happy colors, playful patterns and comes also in small sizes suitable for even the little ones.

All fun starts in our design studio where the shapes and patterns are created. Everything is drawn by hand and later digitalized for production. Our products are made with great attention to details and all designs are unique! We make no compromise on quality for the kids or the environment.




Pick & Pack is currently represented worldwide in more then 10 countries. Agents and distributors are responsable for the distribution in their area. Please check the "let's get in contact" page for more info.